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Motorcycle sales Dip to 14.7% in 2013 in Q1

The motorcycle industry Council reports first quarter motorcycle sales have dipped compared with 14.7% in 2012. Highway motorcycles sales dipped 16.2 percent and scooters that are suffering in particular-decreased 34.6%. A bright spot for 2013, the Q1 report are dirt bikes off-road trucks holding shares almost dead even (0.4%) 2012 amounts.  News of the market downturn was expected after first-quarter financials, Harley-Davidson and Polaris Industries were made public at the end of April. American brands reported double-digit drops in the industry as a whole, the Polaris 3% Q1 sales and Harley-Davidson, arguing that the decline in sales on the domestic market were 12.7%.

The explanation of the Q1 downturn has been blamed partly on the weather. H-D and Polaris Q1 financial statements, as well as a mention in the last year, unseasonably warm weather in Q1 by disappointment. The rational is the warmer weather, fueled by sales of earlier in the season and the total grew by 6.7% in Q1 of 2012 2011 – fell off the pace registered only 2.8% year-over-year increase at the end of Q2. (Additional support to the Weather factor is the Governor's Highway Association, which cited the expanded Riding season as the main reason for the increase in motorcycle deaths report, 2012.)

-Highway motorcycle sales, which covers most of the street-legal motorcycles including cruisers, one of the 64,706 units in the quarter. -Highway segment is by far the largest on the MIC and 16.2% decline represents a loss of 12,482 unit.

Scooter sales, which traditionally Show the most variation in year-over-year, is still uncertain. This year, only 4771 scooters were sold in Q1, compared to last year – a total of 34.6% decline-7300. MIC-MIC members only image, most Chinese built Scooters scooter sales.

The growing popularity of dual segment, which includes many adventure-Touring models, as well as the traditional street-legal dual-sport, took a hit as well. The year-over-year sales fell by 14.9% decline in units, in 1115.

The Off-Highway markets 17,548 units sold – even the 76 apartments in 2012. Off-Highway market contrasts with years of turning, which saw the dirt bike sales continue to drop, although the left-highway market well-established trend. Last year was the first year-to-year sales growth of Off-Highway segment in a year – a modest 2.1 percent.

All the news was good for the market, however, ATV sales fought OHV – 10.4% for the quarter. Microphone monitors sales of UTV/Side-by-Side on the market, however, at least one source mentions a reduction in the segment on which the popularity has increased in recent years. Polaris Q1 report claims ORV (its name in UTV/Side-by-sides) industry sales fell to single digits – also due to the fact that the ATV industry sales suffered a double-digit drop in now confirm the MIC-info.

Total motorcycle sales in the quarter were down last year, the unit, 93,375 109,425. If the trend continues, the annual sales of 400,000 units struggle to keep the threshold that market is held in 2008-after the recession.
MIC sales data has put together reports on its Member brands: BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, victory for the former, and Yamaha.